Fitness go-to-market for AI companies
Your product works.
The fitness industry still won't buy it.
I help AI companies sell into gyms, studios, clubs, and certification bodies. I shorten the eighteen months most founders spend learning how this industry actually makes decisions.
The Problem
Fitness looks like a straightforward B2B market from the outside. It isn't.
The person who loves your demo is rarely the person who signs. Four things kill the deal before it reaches a signature.
The GM's scorecard
General managers are measured on retention and payroll, not innovation. Your demo isn't on the scorecard.
A yes that isn't a yes
Franchise structures mean a yes at corporate is not a yes at the location. You close twice or you don't close.
Staff turnover
Every rollout that depends on staff training dies quietly the day the staff changes.
The creepy line
Anything touching member data gets read through member trust, not technical accuracy. Privacy-safe still gets rejected as creepy.
None of that is in your market research. All of it decides your pipeline.
Founders usually discover it the expensive way: a year of warm conversations that never close, a pilot that stalls after the champion leaves, a pricing model built for software buyers being sold to operators who think in cost-per-member-per-month.
What I Do
You have the technology. I bring the market.
I've spent 20 years inside this industry. Certified trainer. Educator. Product builder. AI integration consultant to operators and certification organizations. I know how gyms buy, who actually holds the budget, what makes a GM say yes, and where credibility in this market comes from.
This is not AI consulting. You don't need help with your model. You need help with the industry standing between it and revenue.
How We Work Together
Four ways in. One starting point.
Market Entry Intensive
A working session on your specific entry problem, followed by a written path: who your real buyer is, what's blocking the deals you think should be closing, how to structure a pilot that survives contact with an actual facility, and what to do in the next ninety days.
Most engagements start here. Some end here. Occasionally the answer is short, and you leave with it.
Book the intensiveGo-to-Market Sprint
Ideal operator profile, packaging and pricing built for how facilities actually budget, objection map, pilot structure, and the sales narrative your team can use without you in the room. Delivered as a documented system, not a slide deck.
For teams that have raised and need traction on a clock.
Advisory Retainer
Ongoing access for the operator-side questions that come up weekly. Roadmap review against real facility workflows, positioning as you learn, and a read on deals in progress.
For founders who want the industry lens continuously rather than in a burst.
Introductions & Distribution
I have direct relationships across operators, certification bodies, and industry education. Where there's genuine fit, I'll open doors. Structured as a defined partnership, discussed after we've worked together and I know your product holds up.
Who This Is For
You'd rather buy the learning curve than live it.
- ✓You've built something real and shipped it
- ✓Your buyer is a gym, studio, club, chain, franchise, or certification organization
- ✓Your pipeline is slower than your product deserves
- ✓You'd rather buy the learning curve than live it
Who it isn't for
Pre-product founders looking for validation, teams wanting free advisory in exchange for equity alone, and anyone whose main question is which model to use.
Background
I build AI for this industry. And advise the companies selling into it.
I'm Lindsey Passamonte. Both sides of this market know me from the work.
- ✓Founder, AI Fit Pro. AI integration consultancy and product studio for the fitness industry
- ✓Built client-facing AI infrastructure for national health club operators and nonprofit fitness organizations
- ✓Founder, StackTrax. Acquired 2025. Two utility and design patents
- ✓ACSM Certified Personal Trainer. Precision Nutrition certified
- ✓Co-host, Fitness Education Online podcast. Speaker at canfitpro and industry stages
- ✓Building with AI as a development partner since 2022
Creator of the 4 C Method and the Clarity Before Automation framework.
Start Here
Start with the intensive.
Ninety minutes, a written path out, and a clear read on whether there's more work worth doing together.
Not sure it's a fit? Send me a note with what you've built and who you're selling to.FAQ
The questions founders ask first.
Do you take equity instead of fees?
Occasionally, alongside cash. Not instead of it. Equity-only arrangements tend to produce equity-only attention.
Can you introduce us to operators right away?
Not before I know the product. My relationships in this industry are the reason I'm useful, and I only spend them on things I'd stand behind.
Do you also advise gyms on which AI to adopt?
Yes. I'm straightforward with both sides about that, and I won't advise an operator on a category where I have a financial interest in the outcome without saying so.
We're pre-revenue. Is this too early?
If you've shipped and you're selling, no. If you're still deciding what to build, the intensive can help you decide. But be honest with yourself about whether it's the fitness market you actually want.
Book
Tell me what you've built.
And who you're selling to. I'll reply within 48 hours with scheduling and next steps.